The Daily Northwestern: "Northwestern Athletic Department seeks increased attendance at basketball games through various incentives"
By: Cat Zakrzewski
In the wake of a five-game losing streak and a 13-15 record, the Northwestern Athletic Department is attempting to maintain student attendance at men’s basketball games with free merchandise and monetary incentives for groups and philanthropies.
At Wednesday’s face-off against Wisconsin, the Athletic Department sponsored Social Media Night to bolster student attendance. Students who attended the game and registered their Twitter accounts with the Athletic Department received customized T-shirts with their Twitter handles printed on the back.
Shawn Sullivan, NU Athletics’ director of sales and marketing, noted a decent student turnout and increased following on the team’s social networking accounts. But many students still cleared out of Wednesday’s game before the final buzzer as the Cats suffered a crushing 69-41 loss.
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