Inside NU: "Purple Pricing, Northwestern's Revolutionary New Way to Sell Tickets"
By: Kevin Trahan
At last week’s press conference announcing Northwestern’s partnership with the Chicago Cubs, athletic director Jim Phillips noted the university’s attempt to always be a step ahead. That philosophy has now extended to ticketing, with the announcement of the new Purple Pricing plan, a collaboration between NU’s economics department and its athletic department.
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It’s a revolutionary concept that should help fans get the fairest possible price for tickets, and it’s yet another way for NU to stand out in the crowd.
“I think sports business is very much a copycat type of industry,” Shawn Sullivan, Northwestern’s Director of Marketing, said. “As far as we know, this has never been done before, pro or college sports.”
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