Ball State Daily: "How beer sales at Ball State will work"
From the Ball State Daily - Muncie, Indiana
By: Mary Freda
Starting at 7 p.m. Thursday, fans can order a 16-ounce beer while the Cardinals face the Blue Devils in Scheumann Stadium.
On Aug. 23, Ball State Athletics announced its beer sales pilot program, which will allow those 21 and over to purchase beer at football and men’s and women’s basketball games. The program will be a part of Ball State’s effort to promote the fan experience at games….
There’s emphasis on safety and responsibility
Even though Ball State is a university, Sullivan said the sales aren’t geared toward students.
“We want to be clear that this isn’t a student-targeted initiative. This is when a consumer, a fan, an alumnus, sports fan, they have discretionary income and they have decisions to make to spend on that money,” Sullivan said. “We’re in a crowded marketplace with professional sports in Indianapolis and Fort Wayne, other college properties here in our state. We want to continue to be on par with the fan offerings with our competition.”